Marketing analytics solutions

Bring all your data together to get a clearer picture of the customer journey, predict marketing and business outcomes, and create more personalized experiences for your customers.

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Understand the customer journey

Measure the various ways your customers interact with your business along the path to purchase by easily integrating data from the marketing tools you use. From ad campaigns and loyalty programs to visiting your website and app, our solution gives you deeper understanding of the moments that matter most to your business.


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Benefits

Predict marketing and business outcomes
Use Google Cloud’s powerful machine learning to get a clearer picture of how customers will engage with your business. Forecast the impact of decisions you make, including where you invest your marketing resources.
Personalize campaigns and customer experiences
Create more engaging, personalized experiences that increase loyalty and drive revenue. Use Google Cloud to better segment your customers, generate custom audiences, and tailor content at scale.
Create a collaborative, data-driven culture
Activate data insights at all levels in your business to foster a highly collaborative culture of data-driven decision making.
Empower your team with predictive analytics
Empower analysts fluent in SQL to seamlessly transition from descriptive to predictive analytics. Using Cloud Dataprep, you can visually prepare your data for ML projects. With BigQuery ML, you can use familiar SQL to build and train machine learning models over large datasets in BigQuery without needing to move it.

Features

Marketing analytics solutions architecture

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